EMT Practice Test

1. Question Content...

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Question1: MyCo, a mobile company, uses Pega Customer Decision Hubtm to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?

Question2: U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?

Question3: You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.

Question4: U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?

Question5: U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank:

The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200".
As a Strategy Designer, how do you implement this change?

Question6: A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best-Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?

Question7: To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.

Question8: U+ Bank wants to use Pega Customer Decision Hubtm to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab?
(Choose Two)

Question9: U+ Bank uses Pega Customer Decision Hubtm to display an offer to its customers on the U+ Bank website.
The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.
What do you configure in the Next-Best-Action Designer to achieve this outcome?

Question10: You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.

Question11: U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.
What do you configure to implement this requirement?

Question12: U+ Bank, a retail bank, uses the always-on outbound approach to send outbound messages on different channels such as email, SMS, and push notifications. There are a variety of action flow patterns in use to meet various business and channel integrations requirements.
Due to technical reasons, the bank wants to temporarily suspend sending outbound messages and instead write the selected customers and action details to a database table for later offline processing.
What is the most efficient way to meet this requirement?

Question13: What is the name of the property that is automatically recomputed for each decision component?

Question14: To calculate the total number of customer responses of four actions in a group, you must use________________.

Question15: The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hubtm on its website to promote new offers to each customer.
Place the events in the sequential order.

Question16: What does a solid arrow from a "Set Property" component to a "Filter" component mean?

Question17: Myco, a telecom company, uses Pega Customer Decision Hubtm to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.
As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?

Question18: U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.

Question19: U+ Bank has decided to use the Pega Customer Decision Hubtm to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.

Question20: U+ Bank has recently started using Pega Customer Decision Hubtm to display the first credit card offer, the Standard card, to every customer who logs in to their website.
Which three tasks do you need to perform to implement this requirement? (Choose Three)